These cosmetics in pretty containers that we dish out lots of money for, are more based on psychological factors rather than the price. The higher end Liquid Liner Pen Packaging offered in stores base their price on hand holding, and the brand they have built with their packaging and advertising campaigns. These companies claim they spend millions on research and use more expensive ingredients.

Every business knows product design is the key to a successful product. Attractive packaging is equally important as the quality of the product. Retailers around the world spend millions on testing exciting and colorful packaging for their products. Whether its cosmetics, grocery, or medical, consumers make split decisions based on the appearance of products.

With crowded markets and growing competition, retailers need a specific edge. Engaging product packaging gives your company a real advantage. But spending time designing and testing several design variations can be costly and time-consuming, especially against the competition of larger name brands or franchise businesses.

While we may not exactly be in urgent danger of running out of valuable resources, our children or grandchildren may have to face the difficult prospect of perhaps running out of some of the things we take for granted today. Things such as clean water to drink and even clean air to breathe may be an extremely limited resource. With that being said, there are things we can do today to help diminish the size of the footprints we are leaving on this planet, and among them are adopting a greener beauty routine with pure cosmetics.